Sunday, 8 July 2012

Internet Marketing 101: Tips That Will Get You Building Your ...

If regular emails to customers and potential customers are part of your Internet marketing strategy, make sure to rotate the links you include in your emails. If your links are the same in all of your email communications, your customers will ignore them and possibly send your messages to their spam filters. Add some variety to your emails!

The way your site looks is just as big a deal as it would be if your customers were in your physical store. Testing your links, images, ads and checkout process for errors can avoid upsetting visitors. Customers visiting a physical store will be irritated with breakdowns that slow down their shopping. At an online store, customers will have even less patience and are more likely to abandon their purchases if they encounter bugs.

Run a contest or special promotion to generate site traffic. You can try selling a special one dollar e-book for a limited time. When people come to your site to buy the e-book they are likely to take a look around and see what else you have to offer. Many times these visitors don?t just leave with the e-book, but with other products you sell.

If you intend for it to be a marketing tool, your website has to meet your customers? needs. Only having one web page that include the business hours and address really is not attractive to customers. When you add articles, reviews and informative content you will show your customers and potential customers you are a leader in the industry.

Stay informed with the various things on the Internet. The Internet is always changing quickly, so it is important to keep up with the popular sites and new innovations. Doing so can give you ideas for getting your product to your target market.

People will give you more respect if you use a proper title. Crown yourself CEO if you have a company. If you work for someone else, use your creativity and develop a title that creates a sense of power or authority. Always sign any emails and articles with your title and your name.

To gain potential customers, think of having a $1 promotional sale for new clients. These types of offers bring in new customers, increase traffic and improve sales. Visitors will often purchase items now, rather than waiting for a future window. Always have total confidence in the products that you sell!

Take a look at your site from the perspective of your customers. Is it easy to use? Is your content fun and interesting? Is an efficient and effective ordering system in place? All the SEO in the world will be pointless if your potential customers have trouble navigating your site once they get there.

Give away an exciting product that is emblazoned with your company name and site details. Allow it to be advertised for free on ancillary sites. For example, offer a free e-book and then submit it to different directories for e-books. Many web sites offer freebies like e-books for submission.

Offering guaranteed products and risk free purchases can help encourage people to buy from you. Customers need to know you will make an effort to to accept responsibility for your products or services that don?t work out for them. Customers are more likely to trust you with a guarantee.

Use image searches to your advantage when dealing with internet marketing. If you place relevant images on your site it can pique interest in what else your site has to offer. People looking for a certain photo might land on your site and get interested in what you are selling. They may come back another time if they like what they see, or even recommend your site to their friends.

Create a game to attract more site traffic. Customers tend to seek out free online games, and an uncomplicated game can induce them to become repeat visitors. You can even use the game as a subtle way to advertise your services. For example, create a game that allows players to style hair if what you?re selling are hair products.

Ask for feedback often. This is very important to your business, as your perception of your prices and your site?s appearance might differ from the customer?s opinion. Ask peers, family members and your potential clients for feedback. Consider their opinions, and make any changes you find reasonable.

With the ideas and inspiration you?ve just read, you should be feeling more confident in your ability to make things happen for your business. You can still hold true to your ideals, and enjoy what you do, but you will be making a profit at the end of the day.

Search Marketing Blog

Source: http://bluesearchmarketing.com/internet-marketing-101-tips-that-will-get-you-building-your-business-in-no-time/

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Saturday, 7 July 2012

Rain, rain go away: A London slog for Olympics?

FILE - This Thursday June 28, 2012 file photo made available by LOCOG shows Glenn Chambers carrying the Olympic Flame on the Torch Relay leg between Edwinstowe and Mansfield, near Lincoln, England, during a heavy downpour, on Day 41 of the London 2012 Olympic Torch Relay. (AP Photo/LOCOG, Chris Radburn, File)

FILE - This Thursday June 28, 2012 file photo made available by LOCOG shows Glenn Chambers carrying the Olympic Flame on the Torch Relay leg between Edwinstowe and Mansfield, near Lincoln, England, during a heavy downpour, on Day 41 of the London 2012 Olympic Torch Relay. (AP Photo/LOCOG, Chris Radburn, File)

Ground staff pull a rain cover over Centre Court as rain delays play between Andy Murray of Britain and David Ferrer of Spain during a quarterfinals match at the All England Lawn Tennis Championships at Wimbledon, England, Wednesday, July 4, 2012. (AP Photo/Alastair Grant)

Spectators watch Agnieszka Radwanska of Poland face Maria Kirilenko of Russia in inclement weather during a quarterfinals match at the All England Lawn Tennis Championships at Wimbledon, England, Tuesday, July 3, 2012. (AP Photo/Kirsty Wigglesworth)

(AP) ? After a sodden spring, is Britain heading for a summer washout?

It's lurched from the cold, wet drizzle that dampened the queen's Diamond Jubilee flotilla on the Thames to a sea of mud at the Isle of Wight music festival to frequent delays at Wimbledon, where even the retractable roof couldn't make the event all strawberries and cream.

And now that the country has recorded its wettest June on record, should Olympic officials be concerned? The games are just 21 days away.

"Oh, goodness! It's only a bit of British weather," said Charles Powell, a spokesman for the Met office, the national forecaster. "It's naturally variable."

Britain is an island nation, at the mercy of winds scooping up water from the Atlantic Ocean and breezes bringing in dry air from the European continent. There's a reason trench coats are classic here. This is a country that can have four seasons in an afternoon, where one should never leave home without both an umbrella and sunglasses.

In other words, if the weather is not to your liking, hang on, it will change. And if it doesn't, London Olympic organizers say they are ready for every eventuality.

"The main thing is that we are used to it and we have planned accordingly," said Debbie Jevans, director of sport for the games. "It is something that is a fact of life. That is why our country is so lovely and green."

There are five different sailing routes at Weymouth, on England's south coast, in case of poor weather. The BMX cycling track has a cover and improved drainage following lessons learned from downpours during a test event.

Care has also gone into drainage at the equestrian venue at London's Greenwich Park. This is likely to be extremely important ? several big British equestrian events, including the Badminton Horse Trials, were rained out this year because the ground was too sodden.

Plans have been drawn to make sure organizers and spectators get the most up-to-date information possible. Five Met Office forecasters will be embedded with the games and working around the clock, providing long- and short-range forecasts for the event, which starts July 27 and ends Aug. 12.

The sport most susceptible to rain is tennis, as any Wimbledon fan will tell you. Wet grass is problematic for players, who can easily slip and suffer injury ? so you can't just "keep calm and carry on" the way athletes can if they are playing, say, beach volleyball.

Some extreme weather patterns may cause some delays if the safety of athletes and spectators is endangered. That includes thunderstorms and lightning bolts ? as in the atmosphere, not the kind coming from the speedy shoes of Jamaican sprinter Usain Bolt.

Beyond that, the Olympics will go on.

That hasn't stopped bookmakers from going into overdrive over all the rain-soaked bets that can be placed. British bookmaker Ladbrokes has offered odds at 50-to-1 that it will rain every day at Olympic Stadium in east London. The odds are 25-to-1 that the weather causes the flame to go out during the opening ceremony and 500-to-1 that the person lighting the flame will be wearing an umbrella hat.

The only time rain is assured is during the opening ceremony. Director Danny Boyle has written it into his script and made provisions should the heavens not comply.

It's too early even for predictions, with the Met office saying it will have a good idea only five days before an event. London Games chair Sebastian Coe has proclaimed himself unconcerned, though he says he'll "have a flicker of nervousness about it" on July 27, the day of the opening ceremony.

Weather is a great unifying factor in Britain, where the BBC shipping forecast is a national tradition and where Prince Charles and his wife, Camilla, won rave reviews for reading the weather report on TV during a visit to BBC studios in Glasgow, Scotland.

The sight of the heir to the British throne giving a credible performance as a weatherman prompted Britain's Sun newspaper to wonder if there was "any chance of reign?"

No matter what, the Brits will press on. Queen Elizabeth II and Prince Phillip have showed the way. During the Jubilee flotilla, they stood under an awning for hours, watching the parade through wind and rain as if it were blazing sunshine.

Beyond that, Olympic organizers are urging spectators to be prepared. Bring a hat. Bring an umbrella ? a small one because big ones are banned.

And take sunscreen. Because you never know.

___

Associated Press Writer Stephen Wilson contributed to this story.

___

Follow Danica Kirka on Twitter at http://twitter.com/DanicaKirka

Follow Stephen Wilson on Twitter at: http://twitter.com/stevewilsonap

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/cae69a7523db45408eeb2b3a98c0c9c5/Article_2012-07-06-London%202012-Weather/id-a814ebae13594bdaab7d5b48812f28f1

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Friday, 6 July 2012

117 ideas for how to make life better for young children and families ...

Gladys Richardson, a children?s advocate, sent me this list that she dug up from her files. It?s from a meeting on early care and education that she attended in Maine in 2002. In a 10-minute brainstorm, people came up with ideas for what they wanted life to be like for young children and families in 2202 ? 200 years in the future.

Here?s the list of 117 ideas. It strikes me that we have the smarts and technology to shorten that time frame a bit. How about in the next 5 years??

What do you think about these? If you?ve got more ideas, please add them in the comments. We?ll give them to the communities such as Tarpon Springs, FL, Port Townsend, WA, and Walla Walla, WA, to consider as they implement their plans to reduce and prevent adverse childhood experiences.

1)??? No more war.

2)??? Every child will have 10 adults who love them unconditionally for their whole life and they know it.

3)??? No child shall go hungry.

4)??? Early care and education is the most respected and highly paid profession.

5)??? Paid maternity and paternity leave for two years.

6)??? Every child is read to every day by a loving adult.

7)??? There are no financial constraints for families raising children anywhere.

8)??? Parents will be educated.

9)??? Each parent has the cultural and financial support to stay home full time for at least the first five years of their child?s life.

10)A safe environment where children are protected in homes and community.

11)Children and their families free from fear of violence.

12)Children with disabilities are just defined as children.

13)Only respect, no abuse.

14)Just because, with no logical reasoning, with no eligibility criteria attached, we, as a community, will happily provide nutrition, housing, education, health care, playtime for children.

15)Literacy will be a global phenomenon.

16)Clean air, water, and safe homes.

17)Substance abuse is obliterated from society.

18)Each child is nurtured to reach their fullest potential.

19)Children are born to couples who want them and who understand and take seriously their responsibility to nurture and love them.

20)Children find laughter in every day.

21)Freedom and equality for women and children worldwide.

22)There is no such thing as child protection services.

23)Every pregnancy is intended.

24)All children will be respected for their learning differences; all parents will know it is a lifelong journey.

25) Every early childhood professional is paid the same as every basketball, football, etc. national players.

26)Children learn how to creatively use free time.

27)Children are allowed to be children and given a rich experience in music, the natural world, and literature.

28)Children learn to sing together in many languages.

29)Education is free, for life.

30)Diversity is honored, not used to oppress.

31)Quality health and dental care available.

32)An old song will become a new version entitled ?We have overcome.?

33)We have an understanding of, and healthy options for, children learning from other children.

34)There will be no more need for incarceration of children.

35)Adults will not lose their own child within.

36)Institutions make space for the soul.

37)Television use is limited if not absolutely banned.

38)Children are represented in all areas of governance, including town councils, city councils, state hours, Congress.

39)The media supports healthy and loving attitudes toward children.

40)Parents will have enough time.

41)No child will be raised in poverty.

42)Children will be respected as children.

43)All people have equal access to ample resources.

44)Our schools will be nurturing and safe.

45)Every pregnancy will be accepted; every infant will be nurtured; every child will be loved.

46)More lullabies and stories that pass along childcare wisdom and stories.

47)Children will be so valued that child-serving providers will be among the most highly-paid individuals.

48)The air we breathe, the water we drink, and the soil we grow our food from, will be pure, clean, and free from neurotoxic chemicals.

49)Breastfeeding is the norm.

50)All children can be proud of their parents and families, whether gay of straight.

51)All children will love school.

52)Quality early care and education for all.

53)Parent education is embedded in K-post-secondary education.

54)Unbridled capitalism will not trample the needs of young children.

55)Universal design/access is the norm.

56)That we will have the knowledge, the wisdom, will, and resources to make this combined vision a reality.

57)The gifts, knowledge and time of our elders is matched with the needs of our youngsters.

58)There is no such thing as a latchkey kid.

59)Children?s voices will be heard.

60)Eating together as a family is a norm.

61)Maximize potential versus reasonable gain.

62)All people will have a meaningful relationship with God in the community of Faith.

63)Our schools will become the center of the community from birth to grave and each citizen will acknowledge their responsibility to nurture.

64)Institutions exist to support children and adult?s growth, not perpetuate themselves.

65)Children and young teens will not be sexualized for corporate profit.

66)All races, cultures, religions, sexual orientations, genders, ages and abilities will be truly respected.

67)Pharmaceutical companies won?t be running the treatment for children.

68)There will be no more homeless or abandoned children in the world.

69)Children will learn to deal with adversity in productive ways.

70)The John Lennon song ?Imagine? come true.

71)Teachers will be highly respected, well compensated, and the educational system will support the individual learning styles of students ? get rid of classrooms, desk- a whole new approach.

72)The educational system will teach to each child?s individual learning style.

73)That parents teaching children at home will be part of the social security system.

74)No more violent video games, toys and media for children.

75)Spiritual health will be neither neglected nor taboo.

76)Only the wisest adults will be policy-makers.

77)That Maine will lead the nation and the world promoting the health, well-being and education of children.

78)Every child will know their father.

79)No children will be sent to war.

80)The media in 200 hundred years is doing a great job representing families.

81)Inter-generational families will be common and children will respect elders.

82)Locally sustainable

83)Acknowledgement of the natural organic way children learn.

84)Conflict resolution is a core curriculum.

85)All new parents are mentored by elders and extended family.

86)Parents with special needs in particular mental health needs, are supported to be the caring loving parents they want to be.

87)Every small and large business will assure childcare for their employees.

88)There will be a focus on wellness in development and health care.

89)Self-esteem is used as a measure of success for children.

90)Focus on wellness.

91)Every child will be fully immunized with know pathogens in a noninvasive way.

92)Every family is wrapped in integrated seamless systems of support.

93)Knowledge will benefit society.

94)Attachment/relationships will be a priority for programs for infants and families, childcare programs and schools.

95)No more bullying.

96)Strong appropriate boundaries between childhood, adolescence, and adulthood.

97)Every child born shall be wanted and celebrated.

98)Every human who wants a child shall have the means and support to raise that child into a healthy and prosperous adult.

99)The average work week will be shortened to 10 hours.

100)????? Subsidized child care for all under 5 years.

101)????? Quality and affordable childcare for all.

102)????? Because in 200 years, reality will still be fraught with problems, in every community, families will know where to turn for help, and help will be there.

103)????? All children will be loved and respected as individuals.

104)????? Wellness approach to mental health is a part of daily curriculum.

105)????? Our shadow side will be accepted and given creative expression without wreaking havoc.

106)????? No unfunded mandates.

107)????? There will be community-based and supported child/infant care centers where providers are trained, educated and nurturing for the needs and stimulation of infants and children.

108)????? Everyone has enough to eat.

109)????? We would ask children their vision in conversations like these!

110)????? That children continue to be challenged in a safe and nurturing way.

111)????? That food products available be based on their nutritional value ? not profit value.

112)????? Children are full participants in our democratic society.

113)????? Children and adults listen to and trust the Inner Teacher.

114)????? That there will be a single state department for children and families.

115)????? Parents and teachers work lovingly together to raise children.

116)????? Geographic boundaries are permeable so all children and adults can honor diversity and difference.

117)????? The cycle of birth and death will be visible and in settings of people?s choices.

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Source: http://acestoohigh.com/2012/07/05/117-ideas-for-how-to-make-life-better-for-young-children-and-families-in-2202/

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Eritrea: The North Korea of Africa

Kidane had only been a Christian for two days when he was arrested at a church service in Eritrea, reports Christian Solidarity Worldwide. ?

Along with the rest of the congregation he was taken to prison, where he lived in a tiny cell with one other person for six months. The cell was just seven by five feet, and was very dirty and hot. ?He could only sleep from 4am-10am ? when prison walls got a little colder. He couldn?t go outside, and was only given bread and soup to eat.

But after that things got much worse.

He was imprisoned in a metal shipping container with 22-25 other people. In the daytime the container was boiling hot ? the windows were only small. ?At night, once the door was shut there was no oxygen. ?Kidane lived like this for eight months.

In May 2010, Kidane was asked to sign a letter by the government to renounce his faith. ?Kidane has several brothers and sisters, but they are not Christians, so the government was using them to plead with him to renounce his faith.

When in prison, his mother came to prison to plead with him to sign the government document. When he agreed, it was the hardest moment of his life, because he knew he was rejecting Jesus Christ. After two days, he changed his mind and peace returned to him. Kidane was asked, ?Do you prefer your container to signing this document?? He replied, ?I want to stay here with the peace of the Lord rather than go out without His peace?.

After enduring years of hard labour, Kidane tried to escape with four others. They went into hiding in the bush. Moving only in the dark, the group could hardly see the top of the nearby mountains by moonlight.

When the group was approaching the border area with another country, dogs began to chase them and an Eritrean soldier appeared. Everyone panicked and ran in different directions. Suddenly Kidane was on his own.

After much walking, he attempted to cross the border and was stopped by an Eritrean soldier. ?He asked the soldier to help him and the man showed compassion.

Kidane is now a refugee, but he is still in a vulnerable situation.

Today there are 20,000 people imprisoned in Eritrea ? often referred to as the North Korea of Africa. Between 2,000 and 3,000 of them are Christians, imprisoned in inhumane conditions ? without trial or charge ? in detention centres where torture is rife.

Please remember to pray for Christians like Kidane!?

  • Pray that Christians jailed for their faith in Eritrea will be released from prison.?
  • Pray that Eritrean Christians will look to Jesus for their hope and strength.?
  • Pray that God will bring about justice in an unjust world (Psalm 140).
To read the full report, click here.?For other stories and information on Eritrea?s persecuted Church, visit our Eritrea Country Report.

Source: http://vomcblog.blogspot.com/2012/07/eritrea-north-korea-of-africa.html

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Tuesday, 3 July 2012

Obama: Losing the Messaging War on Health Care

As the dust settles on the Supreme Court?s remarkable decision on the health care law, the Obama campaign still appears to be pursuing a "wishful thinking" strategy. They are simply wishing that the Affordable Care Act, the president's signature domestic achievement, would?go away.

"I don't think the American people want to have this debate again," White House Chief of Staff Jacob Lew said on Sunday, echoing a mantra rolled out by other Obama surrogates.

But the Republican Party clearly does?intend to have this debate, all the way into November, and Lew's tepid talking-points are a warning sign that the White House is, yet again, surrendering the message war on a central issue that even Obama partisans admit was poorly marketed the first time around, before and after act was signed into law?in 2010.

Already the law?s opponents, with their flair for the simplistic,?are aggressively portraying the Supreme Court justification of the individual mandate based on Congress' taxing powers as a furtive "middle-class tax increase"?introduced by Obama. That GOP narrative will sink in unless it is aggressively countered with a powerful marketing message.

The opportunity to resell the law exists. As Newsweek points out,?"polls consistently show that more Americans oppose the Affordable Care Act than support it--not because they've evaluated and rejected it but because they don't understand it."

In the end, Obama really has no choice but to mount a selling job extraordinaire on his health care law. A second term just might hinge on it. Read more

--Michael Hirsh

NATIONAL JOURNAL?S PRESIDENTIAL RACE REPORT

Romney?s Latest Health Care Quandary
[Real Clear Politics, 7/2/12] Romney has been disciplined in steering clear, for the most part, of issues that are not directly related to the economy.? But many supporters say the candidate should not allow the health care issue to fall into the background.

Dems, Echoing Romney, Say Mandate Is About Punishing ?Freeloaders? NEW!
[TPM, 7/2/12] In the wake of the Supreme Court decision to uphold the ?Obamacare? mandate under Congress?s taxing power, Democrats are unifying behind a message to refute the GOP contention that they raised taxes on the middle class. They say they?re simply punishing freeloaders, just as Mitt Romney once did.

Doing Double Duty at Justice
[National Review, 7/2/12] Only 46 of the 93 U.S. Attorneys have donated money to a candidate for office in the past six years: collectively, those 46 have donated $235,652 to Obama, the DNC, and Democratic candidates since Jan. 1, 2007; not one has donated to any GOP candidate.

Two Reasons Presidential Campaigns Can?t Hide Negative Ads
[National Journal, 7/2/12] Obama and Romney will have a harder time running under-the-radar negative ads on TV this cycle for two reasons: social media, and the fact that Virginia ? home of the national press corps -- is a swing state.?

Vice Presidential Hopefuls Play the Name Game
[Politico, 7/2/12] The veepstakes has morphed into an open exercise in cautious but unmistakable resume buffing. Even if a contender is not ultimately chosen, the media attention, increased fundraising, and wider following that comes with being a ?short-lister? aids future attempts at higher office.

For a Vacation Spot, It?s Not Just Another Summer
[New York Times, 7/1/12] The 30 members of the Romney clan began gathering in Wolfeboro, New Hampshire over the weekend to start their annual vacation. The Times takes a look at the town ? which bills itself as ?the oldest summer resort in America? ? the reporters, and the residents.

Romney, a Privately Devout Mormon, Worships With Family on Holiday
[Associated Press, 7/2/12] The Romney clan made up nearly a third of the congregation gathered in Wolfeboro?s branch of the Church of Jesus Christ of Latter-Day Saints on Sunday. The family?s devotion to the Mormon faith provides a rare glimpse into Romney?s private life that could help him connect with the American public.

GOP?s New Health Law Front
[Wall Street Journal, 7/1/12] Republicans are planning to use a quirk of Senate rules that lets some tax and spending bills come to a vote under a procedure called budget reconciliation ? which only needs a 51-vote majority to pass ? to try to repeal the health care law.

Obama, Romney Camps Pull Out All Stops in Ohio
[Toledo Blade, 7/1/12] The last time Ohio voters didn?t pick the winner in a presidential election was 1960, when JFK lost the state but won the nation. Now, neither the Obama nor Romney campaign is taking a chance on the Buckeye State.

Column: Romney?s Bain Problem
[Washington Post, 7/1/12] The Supreme Court decision on health care only reinforced the importance of the economic argument Obama and Romney have been having for months. But this is where Romney?s Bain problem kicks in, as E.J. Dionne argues: Obama?s Bain ads have undermined Romney?s business experience, and served as a parable for how aspects of the current financial system hurt workers and local communities.?

The Fact Checker: Obama?s New Attacks on Romney and Outsourcing
[Washington Post, 7/2/12] The Obama camp has said that Romney ?made a fortune advising companies on how to outsource jobs to China and India.? But the Post article does not actually say that transfers of U.S. jobs took place while Romney ran Bain Capital; instead, it states that Bain was prescient in identifying an emerging business trend.

The 1934 Dinner Party That May Have Saved ?Obamacare?
[Daily Beast, 7/1/12] When Franklin Roosevelt created Social Security, his labor secretary feared the Supreme Court would reject it ? until Justice Harlan Fiske Stone, a Republican appointee to the court and future chief justice, told her over dinner that she could save the law by framing it as a tax.

Gains in Congressional Approval Could Undermine Obama?s Strategy
[The Hill, 7/1/12] Obama?s re-election strategy since the debate ceiling debacle last summer has been to paint Congress as unreasonably obstructionist and blocking practical legislation to increase employment. But congressional approval rating has been ticking up over the past six months.

Fact-Checking Immigration
[PolitiFact, 7/1/12] Obama claimed last year that the border fence between the U.S. and Mexico is now basically complete; but PolitiFact rated that ?mostly false.? But border crossings from Mexico to the U.S. are down, not up.?

?

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Source: http://news.yahoo.com/obama-losing-messaging-war-health-care-085219359.html

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